Cool Kids

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Most Mums love to treat themselves to designer shoes, though when it comes to kids’ designer wear, buying shoes is a practical as well as fashionable choice. Many designers offer children’s collections, including shoes which withstand kids’ rough and tumble and stay in great condition. Trendy styles mean your son or daughter will be the envy of their classmates and hopefully mean they keep their footwear in good condition too!



School shoes must look smart and must remain looking presentable whatever walking to school weather you and your child encounter! Avoid man-made materials and opt for leather which can be protected with a weather-proofing spray. Mary-Jane styles are fab for girls, as they can be worn throughout the year, and the Velcro fastening makes them easy to put on and take off. Kids’ designer footwear looks good on the outside, and many brands also use technology which ensures they are comfy on the inside too. Naturino’s range of shoes have a cushioned interior and feature sand effect technology which cushions the sole of your child’s feet, meaning they stay comfortable all day.



The months will soon start to get warmer and summer will be upon us. Kid’s summer shoes need to be open enough to allow their feet to ‘breathe’, whilst still offering enough support for growing feet. Birkenstocks are an ideal choice, in either a strappy or flip-flop style design. These open styles allow fresh air to hot feet in the summer months, whilst the thick, shaped soles are robust and offer great support. The leather inner lining will also stop your child’s feet from overheating.



Whether your son or daughter is a team player in school sports, or enjoys taking part in sports at the weekend, their footwear can make a real difference. Brands like Nike are relied upon for their high quality adults’ trainers, and the same technology and style is evident in their children’s range too. Trainers with rubber studs are the perfect choice for the football pitch and styles made from man-made fabrics are lightweight and weatherproof. Nike’s children’s range is available in some fab colours including Volt yellow, eye-catching pink and electric blue which show off this year’s neon trend at its best and will be a hit with your son or daughter too.



Kids’ casual shoes must blend hardwearing materials and practicality with a smart and presentable look. Boat shoes are an ideal style for weekend footwear, as they look cute with any kid’s outfit and will never go out of fashion. Leather versions will last and look smart, and can also be worn year-round. Go for a dark colour which will not show scuffs and marks as easily and can be teamed with a casual weekend outfit and be used for occasions too.

Top 10 Childrens Clothing Designers

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Popular designers were only interested in designing clothes for adults. However, the focus has expanded now and these designers are also keen on couture for kids. Kids clothing is a booming market nowadays and every other designer is trying to cash in on the trend. Each week brings news of another major launch but there are some who have established themselves in the United Kingdom market. The following are the top 10 children’s clothing designers.

Crew Clothing
Crew Clothing provides varied types of knitwear, sweatshirts and polo t-Shirts for boys and girls. They also have a “Sale” section, where they give clothes at discount rates to the buyers.


Mush Kids

From new born babies to ten year olds, Mush Kids have couture for all. They also offer under garments, playsuits and accessories. Currently, they have a clearance sale on their website.


Marie Chantal
With a special weekend wardrobe section, Marie Chantal gives a variety of clothes from her own line. Their most prominent feature is their signature one piece that is available for newborn babies. Their rompers and jackets for kids are also preferred.


After two high street shops, Panache has started their online shopping services also. On the online platform, they specialise in baby wear and have a huge range of dresses, jackets and t-shirts.


There are other Couture boutiques which have a collection of designer brands and labels. These are sold at a smaller price on these sites, making it affordable for all. Some such stores are as follows:

Kids Cavern
Kids Cavern has clothes, accessories and shoes from well known brands like Chloe, Dior, Fendi, Calvin Klein, Reebok and many more. Even newborn babies can be shopped for in this store for their choice of brands. A 23-year-old store, they offer online shopping facilities as well.


The current top designers of Papillon are Lacoste, Diesel, Ralph Lauren and Eliane Et Lena. They include new labels in their collection and are among the preferred couture for kids in UK.


Ten Little Monkeys
An award winning, kids fashion boutique, Ten Little Monkeys provide a collection of labels and brands. They provide clothes for kids (from newborn to twelve year olds). Ten little monkeys have an exchange and refund provision on all items.


Alex and Alexa
Providing many international brands, this online store gives wide shopping options to children from newborns to fourteen-year-olds. Their range of clothing has swimwear, sleepwear, bodysuits and many more.


From pretty dresses for girls, jeans and cardigans for boys to sleepwear and under garments, all of these are available in Bibaloo. The highlight here is a “Gift” section; through this an individual can purchase gift cards and gift vouchers. They also have carry out sales on designer brands and labels.


Childs Play Clothing
Childs Play Clothing has a huge selection of designer clothing available for kids. From Armani to Prada, all the leading brands and labels merge to form this wide variety that has been available for the last 20 years.

Children nowadays have a wide range to deck up their wardrobe. They are increasingly becoming fashion-conscious and are aware of the season’s trends way in advance.


Mum in the Middle: Prada vs. Primarni?

Last week my daughters’ school held a non uniform day.

Typically, this occasion gave rise to the question “What am I going to wear?” In the past they have happily opted for the standard teenage ‘uniform’ of jeans and T-shirt. Recently, however, there has been a change – notably a trend amongst their peer group towards wearing designer clothes.

I was somewhat surprised to learn what some of their friends would be wearing to school: “Abercrombie and Fitch polo shirts, Nike air force trainers and Jack Wills body warmers.” The brands tripped off their tongues. With Abercrombie polos costing around £50 and the favourite must-have body warmer retailing just short of £100, a complete outfit appears to come in upwards of £200 (more than the sum total of my entire wardrobe!).

Given that the girls and their friends are still too young for much more than a paper round; this designer look must be being funded by parents.

Ethical issues aside, Lillie and Beth are generally happy to shop at Primarni (our family name for Primark), New Look and Top Shop. All girls want to fit in with their peer group and there is always pressure to conform but I am surprised that so many parents are giving in to this trend. It makes it tough on the rest of us.

I don’t buy expensive clothes for myself and I certainly can’t afford them for my three children, particularly as fashions come and go so quickly and they are past the age where clothes can be passed down. And even if money wasn’t a consideration, I’m not sure that I would give in to every whim.

I don’t expect them to buy their own clothes and shoes but they need to understand that it isn’t always possible to have everything you desire. If the girls, or indeed, Josh, want something special they either have to save up their pocket money or wait until their birthday.

The girls respond to this challenge in different ways. Lillie likes to have a lot of different outfits and will shop at cheaper stores or wait for the sales. She is extremely good at finding a bargain and will often customise her own clothes. Beth prefers to have fewer, slightly more expensive items and will save up for what she wants. (I can rarely get Josh near a clothes shop but he has saved up for PS3 games and other things from time to time.)

We work hard to provide a good life for our children but I don’t think it is necessary, or healthy, to subscribe to every trend and passing fancy.  Everyone likes to spoil their children occasionally but I think it sends the wrong message if we give in to every demand.

So, in our house at least, it is Primarni all the way!

By Essex Mums Guest Blogger Kim, author of the blog Mum in the Middle


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